How to Increase Sales in Outdoor Furniture Business ...

Utilizing Google’s vast resources to enhance sales in your outdoor furniture business is increasingly common. One effective modern tool employed by many companies is the Performance Max campaign, which helps businesses reach their target audience across all Google channels. This tool allows for access to new inventories, different audience segments, and various ad formats, equipping businesses with the necessary resources to target shoppers at optimal times and locations. By leveraging such tools, businesses can drive more traffic and sales, extend their reach, and identify emerging trends.

Click here to get more.

Google today accounts for about 77% of all product searches online, highlighting the importance of using the right keywords to drive traffic and attract both new and returning customers. Google ads facilitate businesses and advertisers in reaching customers swiftly across various platforms, including YouTube, websites, and mobile apps, often engaging millennials more effectively than traditional radio or TV ads.

Social media campaigns also prove effective. Email marketing has traditionally been a strong method for reaching potential customers, although its effectiveness has waned due to changing customer behaviors. Around 85% of shoppers now prefer text messages over emails or phone calls for marketing communications. Understanding these preferences can help businesses make more informed and effective marketing decisions.

• 5 must-know furniture dropshipping suppliers include Artifox, Floyd Home, Inspired Home, Neat Method, and Umbra.

• Building a profitable, efficient furniture dropshipping business requires a state-of-the-art technology platform that connects retailers to high-quality suppliers.

• Fabric Dropship bundles a market-leading dropshipping platform with premier managed services to help furniture retailers expand product assortment without the risk of managing inventory.

Dropshipping furniture is rapidly becoming an attractive business model for many furniture retail brands, especially if they can find trusted, reliable, and high-quality suppliers.

Statista found that the global furniture market hit $694.32 billion in 2022 and is expected to continue increasing at a compound annual growth rate (CAGR) of 5.02% through 2027, with a notable portion of this growth coming from online sales.

Statista also reports that furniture and home furnishings sales represented roughly 17% of US e-commerce sales in 2022, with the market projected to produce a CAGR of 8.5% through 2027. However, challenges such as supply chain disruptions, warehousing limitations, and rising labor costs mean that retailers need effective strategies to manage the anticipated surge in furniture demand.

One highly-attractive option is the dropship model.