5 Reasons Why Your Business Needs Buy personalised glass storage jars?
7 Benefits of Glass Jar Packaging - LinkedIn
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Product packaging is often a bit of a hassle, and deciding what to use is the hardest part. Environmentally friendly packaging like glass is one of the most popular, with some nations having a 90% recycling rate. Glass jars make excellent packaging and are widely used around the world.
If youve been looking to get into environmentally friendly packaging, were here to help. Here are seven reasons why glass jars are a better packaging tool than other materials.
1. Sturdy Storage
The first is simple glass jars are much stronger than you think. Glass jars arent the same type of glass as an average drinking cup. The jars are usually tempered and strengthened to ensure that they dont shatter on a tap.
That isnt to say that you should go dropping them for fun, of course. But metal cans can dent heavily and break under strain. While glass isnt unbreakable, its a strong device to use for storage that can keep your goods safe.
2. Transparent and Customizable
Another great benefit is one thats often overlooked until its too late. When one packages goods in metal cans or plastic tins, theyre usually labeled afterward. These labels help keep track of whats being stored in the containers.
The problem is that these labels, especially paper-based ones, arent very sturdy. If you store your cans long-term such as in a storage basement or a shelter, the labels can wear off. If they get wet, theyll become unreadable.
This quickly means that you might not know whats inside of a can or container. Instead, youre forced to try to remember or to open it up to see whats inside. This is a huge hassle for organization and can ruin goods that you had to open before you wanted to.
With glass jars, however, you can always see inside. Even colored or shaded glass is still relatively transparent. By being able to see the goods that are inside the glass jars, you can keep better organization.
3. Sterile and Clean
Sometimes, cleaning out containers is an absolute chore. Weve all had the situation where we used plastic to store something and had the container stain irreversibly. It also can sometimes prove difficult to properly sterilize containers before storing goods.
Glass jar packages are much easier to clean and sterilize. Glass naturally doesnt let things stick to it as much as other materials like metal will. They are easily submerged in soapy water to soak and clean.
Additionally, you can sterilize glass jars easier than others. A pot of boiling water can hold your glass jars and sterilize them completely by boiling. This makes it much easier to ensure that youre storing or shipping your goods in a fully sterilized environment.
4. Flavor Doesnt Leech
Another problem that youll have with some materials is the flavor leeching into your goods. This is especially the issue with storing food goods you likely dont care much about the flavor of a candle, after all. But when storing or shipping food goods, you want the flavor intact as much as possible.
Using materials like metal to store your container can cause flavors to leech into your product. Long-term storage can especially cause a metallic flavor to seep into food. Some types of cans and packaging do this more severely than others.
Glass doesnt have this issue and can store items indefinitely without letting the flavor leech. So long as the product inside of the glass jar lasts, the glass wont alter the flavor at all. The only thing you need to worry about is storing the glass jars in a proper location.
This also isnt only for literal flavor. Having the material youve stored lotions, creams, or medicines in corrode into your product is detrimental to your products quality.
5. Easy Storage
Speaking of storage, glass jars are much easier to store than others. With cans, you need to make sure that youre keeping them away from moisture.
Failure to do so can cause the cans to rust. Not only will this ruin the can, but it will also ruin the products the cans are holding. Instead, the cans are thrown away with the product inside.
Glass jars dont have this problem or any other for storage. The closest thing is that metal screw-on lids such as on Mason jars can sometimes erode. This is avoided with simple upkeep or using a different type of lid.
Glass jars are easy to store anywhere that you choose to. Any temperature is fine, though youd need to be wary of the products inside expanding in case of freezing or high heat. Theyre easy to stack, durable, and store indefinitely.
6. Cheap to Purchase
As good as they are, glass jars arent an extremely expensive item to get your hands on. Glass is a relatively cheap material and glass jars follow suit. While items like disposable cans or plastic containers can sometimes prove cheaper, glass jars wont set you back much.
Given how reusable they are, glass jars pay for themselves quickly as well. You wont need to worry about rebuying storage materials as you will with other materials. Being able to skip this cost by reusing your glass jars over and over will quickly cover the cost of the jars themselves.
7. Sustainable and Eco-Friendly
One of the greatest benefits of glass jars is their reusable packaging. While cans are discarded after use, glass jars are instead cleaned and reused. Whether you intend to store goods in them again, customize them, or send them to someone else, theyre infinitely reusable.
They also have a much higher recycling rate and efficiency. Glass recycling produces no extra materials that need discarding. Instead, you only have the glass itself to worry about, making it highly environmentally friendly packaging.
Using Glass Jars
Using glass jars is easy, cheap, and sustainable. There are no materials better for use for storage, product packaging, or reusability.
If you have further questions about glass jar packages or packaging, feel free to contact us. You can also browse our extensive blog for more information on glass jars.
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If you want to learn more, please visit our website China Drinking Glasses Company.
5 Reasons Your Business Should Consider Glass Bottles ...
5 Reasons Your Business Should Consider Glass Bottles and Containers
A Decision That Is Clear As Glass
Whether youre in the research and development stage of your business, have recently launched a product, are considering a rebrand or product expansion, or youve been around long enough to build a name for your brand and are looking to freshen things up, the decision to offer your products in glass bottles and containers is likely a topic thats been on the table at least once or twice.
Packaging decisions are never easy to make and more often than not, line items like cost and logistics are top of mind when the decision is made to offer products in a more affordable and lightweight plastic packaging. While these considerations are important, there are many other reasons why glass packaging is worth the higher price point.
More frequently we are seeing companies make the switch to more sustainable packaging for their products. Some of the industries that have been proven to benefit exceptionally from adopting glass packaging include those who are manufacturing alcoholic beverages, condiments, juices, oils, salad dressings, jams, maple syrup etc. These industries can partially attribute their success to the packaging of their product, and they have an excellent understanding of who their products appeal to. Once you have identified your ideal customer, ensure that your packaging aligns with them through every stage of the consumer journey. From product selection on the shelf, to the use, storage and display of the product at home, its essential to think about how your product will resonate with your target audience.
While it is important to stand behind the quality and craftsmanship of your product, and understand who your loyal customers are when determining the packaging choices you make for your product, here are a few more reasons that your business should consider packaging your products in glass bottles and containers.
1. Glass is reusable.
The life of most plastic packaging is over almost immediately after the product is used or consumed, which is why making reusable glass packaging part of your business model should be front of mind.
Purchasing glass bottles and containers is a smart alternative because they can be safely reused with some basic cleaning methods. Businesses are starting to implement bottle return programs and even offer an incentive to customers who do so. Stanpac can provide your business with glass bottle cleaning machines, which may be purchased and delivered directly to your business.
Have some fun with the design of the packaging this is your chance to get creative! Many glass companies have a collection of stock designs to choose from to make your brand come to life. Custom molds are available if youd like to take your packaging to the next level, however this does require purchasing a significant quantity which can become a substantial investment.
The design of your bottle or container should be something that your customers will want to reuse in their homes. If they enjoyed your product, had a great experience, and see your packaging on a frequent basis, the more likely they are to be a regular consumer of your product.
There are many businesses, including breweries, juiceries, dairy farms, and more, who have already moved to a more sustainable, reusable packaging. Bulk and zero-waste stores like Bulk Barn are now selling branded jars for those who prefer to not use plastic bags. In this case, glass bottles and jars become a new revenue stream and because the jars are branded, it keeps you top-of-mind.
2. Reduce contaminants and maintain taste.
As a food and beverage packaging option, glass is considered GRAS (Generally Recognized As Safe) by the U.S. Food and Drug Administration (FDA). The FDA is a useful reference for packaging as it provides educational information, databases and listings related to food allergens, ingredients, food and colour additives, and GRAS substances.
Glass does not contain harmful chemicals, which means that they will not be released into your food or beverage product. Glass is also a non-porous material, meaning that with proper sterilization, your product will maintain its taste and flavour. Remember, a high-quality product will attract a high-quality customer who is willing to pay a premium.
For example, dairy farmers like Straus Creamery are strong advocates of packaging their product in glass bottles. Not only does it keep the milk tasting crisp, fresh, and unaltered, but consumers also suggest that it feels colder than milk out of a plastic jug or bag. Due to the reduced travel time from farm to shelf, milk in glass bottles is less processed and contains more enzymes, making it easier to digest and even allows some people with dairy intolerances to drink milk from a glass bottle.
Still curious about why glass milk bottles are better than plastic milk bottles? Weve got all that information for you here.
3. Quality Aesthetic.
Glass not only feels premium but it also looks good. Theres no question that glass packaging stands out when compared to standard plastics and cardboard packaging. Higher quality packaging will always give consumers the perception that your product as a whole is of a higher quality than your competitors.
Not only does your glass-packaged product stand out on a shelf beside its competitors, but it will appeal to the design-conscious and eco-conscious consumer. Being able to stand out in marketing is important and Traders Point Creamery has done an excellent job at using the quality aesthetic of their product for their digital marketing, intriguing their followers with beautiful photography, engaging recipe ideas, and life around the farm, restaurant, and creamery. While their Instagram feed often shows the products in use, they also incorporate packaged product shots into their content in turn, encouraging their audience, consumers and partners to do the same.
The quality aesthetic of glass packaging can be taken to a whole new level with exciting and distinctive brand application. By using state-of-the-art application equipment, Stanpac can enhance virtually any glass container using a direct screen printing process called Applied Ceramic Labeling (ACL). Read more about how this exciting technology can elevate your packaging by visiting us here.
Its important to be aware of what is performing well in the market and what your audience is purchasing, but dont be misled by trends that are easily dismissed after a limited amount of time. Trends to be aware of include targeting women who tend to be the primary shoppers of the household, young adults with more discretionary funds, and emerging psychographic categories such as foodies, style-centric, lifestyle influencers, and socially-aware soccer moms.
4. Science.
The decision to package in glass goes beyond looking and tasting good. When we consider some of the largest industries for glass packaging, science plays a large part in ensuring that this is the right decision for your product.
Manufacturers of dips and sauces will often fill their packaging at very hot temperatures. This is done to sterilize the container and its contents during the filling process, limiting the number of steps required in the process as there is now no need for separate sterilization beforehand. For this reason, manufacturers prefer solid glass packaging that can withstand hot temperatures and wont melt when filled.
Moisture maintenance is critical for sugary products like honey and syrup. Weve all witnessed this before a bag of sugar that has been affected by humidity will turn into a solid brick if not packaged properly and honey will develop a layer of crystals along its top layer. If water is introduced, you can ferment the contents; remove the moisture completely and you can end up with crystallization. Manufacturers often prefer impermeable glass to keep these products at the ideal moisture level.
Packaging also has the ability to affect the aroma compounds of the product inside. For example the smell of extra virgin olive oil can be present naturally or it can be acquired through oxidative degradation under the most appropriate temperature, light, and oxygen availability.
Why are there so many different options when it comes to glass colour and transparency? The variations in glass colour can protect light-sensitive contents, extending shelf life and maintaining the quality of the product while still allowing the customer to see the product through the packaging.
5. Responsibility.
People understand that their purchasing decisions affect the environment and have started to incorporate more sustainable purchasing patterns into their daily lives. Taking measures to ensure that you are doing your part for the environment is important for every business and will lead to a larger, more loyal consumer base.
A study by Cone Communications, found that 91% of global consumers expect companies to operate responsibly and make efforts to address environmental concerns. Research also shows that 84% of shoppers seek out environmentally responsible products whenever possible.
In addition to doing your part for the environment, a study of US consumer attitudes and behaviours has shown that the marriage of health and environmental responsibility is becoming significantly more important. Studies show that 71% of grocery shoppers, ages 18 to 65 years, agree that products with a healthier ingredient list should be using packaging materials that are equally as important. Glass and paper are perceived as the healthiest, with Styrofoam and plastic considered the least healthy.
Consumers are turning their attention to clean label products that also offer clean packaging. Theyre wanting brands to think about their packaging as an extension of their healthy ingredient list and eco-friendly brand equities, states EcoFocus Worldwide Founder, Linda Gilbert.
Packaging is one of the most significant decisions your business will make when it comes to manufacturing your product. The consumer will do their part in deciding if your product is right for them, but before they are able to do that, your business will need to determine what the right decision is for your product.
Benefits of attracting higher end consumers
Its no secret that appropriate pricing is an important part of running a successful business. Setting a premium price for your product gives you the ability to target your ideal market and control the amount of money coming into your business. For this reason, it is crucial to be setting the right prices from the get go.
Glass packaging unquestionably comes with a higher price point than the alternatives. Theres no need to worry, though. Your business stands behind your product and is prepared to speak to its quality and craftsmanship, and now that youre armed with all of the information from above, the price point at which your product is listed will surely attract your ideal customer.
In a saturated market, a higher or premium price point will give your product a competitive advantage and deter competitors. When similar businesses are forced to sell their products at lower prices than yours, it gives the consumer the perception that the products of your competitors are of lesser quality than yours. A premium price will position your product and your company as the best in the field.
While the price point of glass packaging may be higher than its competitors, the landfill and recycling costs associated with the alternatives are far greater due to the elaborate processes needed to prepare the products for reuse. Introducing sustainable packaging that doesnt overwhelm the landfills is not only a great option for your business, but its a safe and healthy option for the environment.
Brand awareness is essential in every business model and premium pricing can be an effective strategy when it comes to reaching your audience and in turn, increasing sales. A higher priced, higher quality product can encourage discussion, promotion, and earned media for your product which will create increased visibility of your product.
Ensure that your business is setting a price point accordingly. This means covering the cost of the actual packaging, but also incorporating the cost of marketing the product. Improved profits will come from a strategic, integrated communications and marketing plan.
Im convinced. Now what?!
Now that your packaging decision is as clear as glass, its time to get started! Want to discuss which glass packaging options will be best for your business? Feel free to call us at 905-957-. We look forward to hearing from you.
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