Is making dog treats a good business?
How to Start a Dog Treat Business from Scratch in 2023
Have you ever considered starting a dog treat business? If you’re thinking that there couldn’t possibly be money in that, consider these statistics from Finances Online:
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- There were 471 million pet dogs in the United States in 2018, with the number growing most years.
- According to the latest research and data shared by the World Animal Foundation, 65.1 million US households own at least one dog, which accounts for 49.5% of the American homes.
- More, most dog owners give their dog 8-10 treats per day, and spend over $1200 per year on each dog.
That’s a lot of potential profit, to say nothing of the happy faces (and tails!) of excited pooches.
I recently chatted with Jenny Jentink, owner of Fuzzy Butts Dog Bakery and Diva Dog Bakery graduate, about why she became a dog treat baker, why she loves selling dog treats at farmers markets, how to start a dog bakery business at home, and what it is like to be a dog treat baker. We also talked about Miller, her bulldog, who is not only the inspiration for her business, but also the Quality Control Officer at Fuzzy Butts.
Kristen Larsen’s Diva Dog Bakery course promises to give students all the information they need to start a successful dog treat business side hustle earning between $500 – $1000 a month, whether you want to sell online or in person. You can earn much more if you decide to make your dog bakery a full-time biz.
So, what’s a day in the life of a dog treat baker like? Jenny’s here to tell us!
Hi, Jenny!
Baking and selling homemade dog treats as a freelance business sounds very interesting and rewarding. Can you tell us more about it?
I absolutely love it. My kids had been telling me for years that I should start my own bakery because I loved baking treats. Little did they know that 9 years later, I would have a dog bakery. It lets me bake for a whole different group. The most rewarding part of the business is getting to meet all of my furry customers. I love handing out samples and seeing the dogs' reaction to my treats. I have met a lot of great people and dogs this past year. I look forward to my weekly farmer’s markets so that I can see all my doggy customers. I love getting doggy kisses and snuggles.
What would you say are the prerequisites to succeeding with a dog treat business? Are creativity and being a good cook required? Is there anything unexpected that helps you in your business?
I really think that to be successful, you need to have a background in baking. I am not an expert but I know my way around the kitchen. I am very hard on myself and think that I am not that creative but my customers and family say otherwise based on all the treats I decorate. A lot of owning your own dog bakery is on the job training, you continue to improve every day. I think having friends who own their own dog bakeries and finding a very supportive Facebook group helps me with my business. It provides motivation seeing what others are doing but also a sounding board if I am having an issue or just need to think through my ideas.
Dogs like birthday cakes, too – especially with iced biscuit decorations!Do you do local sales only (in person delivery/collection) – or do you ship your homemade dog treat orders nationwide?
I sell locally at my town farmers markets. I have my treats at a local pet shop on consignment. I am looking at expanding and adding in more businesses to sell my dog treats. I have a website that allows me to ship my treats across the country. My Mom lives in Arizona and places monthly orders for all of her friends. Her friends have even ordered and had my treats shipped to Texas and West Virginia. I have shipped my dog treats to Florida and Nebraska too.
Can you tell us more about your dog treat business consignment arrangement? How did this develop, and how formal is the agreement? Was it suggested as an option in the Diva Dog Bakery course?
I sell my treats on consignment at a local pet shop in my city. The pet shop focuses on natural pet supplies and food. This was actually the first pet store we ever took Miller to after we got him. I loved how helpful the owner was when we had questions.
I had been a long time customer so I approached the owner and asked if she would be willing to sell my dog treats. She agreed. We decided on consignment as the best option. She takes her percentage and every month I get a check for the items she sells.
Our arrangement is very informal. We don’t have a contract because we have known each other for three years and have a great working relationship. I sell doggy birthday cakes and an assortment of treats. I check in every couple days to see how the products are selling. They will also contact me once the items have sold out. The course does mention that you can sell treats on consignment or wholesale as an additional way to make money.
Jenny Jentink and her dog treat business help pet owners put something special under the tree for their furry friend.Your Shopify page says that your bulldog, Miller, inspired you to take the leap into your own dog treat business. Can you tell us more about how that happened?
I became a first time dog Mom in May of 2019 when we adopted Miller. I fell in love with Miller and can’t imagine life without him. He is extremely spoiled but I wouldn’t have it any other way. Just look at that adorable face. His personality is amazing. He is so funny and provides us hours of entertainment. Miller definitely completes our family.
In March of 2020, he tore his left ACL. This was right during Covid so I was able to be home with him during his recovery. With all the extra time, I decided to expand my baking by trying out dog treats. I really enjoyed making Miller treats.
With him recovering from surgery I wanted to make sure he was getting healthy treats that wouldn’t be filled with extra calories. Wanted to keep him as lean as possible to prevent further injury. By December, he tore his right ACL. 🙁 I had been thinking about the DDB course and starting my own dog treat business.
Can you tell us more about Miller’s ACL injuries and recovery, and why it was important to be home with him (and why he might need some extra healthy treats while he was on the mend)?
The ACL injury, or actually CCL in dogs, has a long road to recovery. The recovery process takes a minimum of 12-16 weeks. During the first two weeks, they are restricted to potty breaks and nothing else. After a two week check-up, the dogs are able to start exercises and short 5 minute walks. At 8 weeks, they take x-rays to see how the bone is healing. If things look good, you can start slowly increasing activity for the next 4-8 weeks until the dog is back to normal activity level. As the dogs are recovering, they need to build their strength and muscle back up. This is why I wanted to create healthy, all-natural dog treats for Miller. Every ounce or pound that you can keep off your dog will help prevent further injuries.
How did you get started with your dog treat bakery business?
After a few months of seeing the ad for the Diva Dog Bakery, I finally was brave enough to click on the link. I ended up signing up for the workshop. It gave me a brief introduction about owning a dog bakery. After a week of thinking about it and talking to my husband. I bought the full course about how to start a dog bakery.
Jenny Jentink's husband, Matt, is her biggest supporter.Can you elaborate on the decision-making process?
I have the world’s best husband. He is so supportive. I asked him what he thought about me starting my own business. He told me if that is what I want to do, go for it. He will help in any way he can. We discussed all the costs and again, he said if you are going to do this, make it legal and do it right. Matt would say the only drawback to starting my dog bakery is that we no longer have a kitchen. As my business grows, I might look into a professional kitchen co-op.
How many hours a week do you work in your dog treat business? Do you have a flexible schedule, or work set hours?
At my full-time job I have set hours. I am at work from 7am to 3:30 pm daily. I usually spend at least 20-25 a week baking, updating my website, and posting on social media platforms. That doesn’t include the 4-5 hours I will spend at the Farmer’s Markets on Saturdays.
Are there any special requirements for in-home bakery businesses for pets (do you need to post biscuit recipes on the label, for instance)?
In order to make your business legal, you need to register for a sellers permit and register with your state agriculture department. This is where it gets expensive. You have to file for your commercial feed license. In order to get your license, you need to have all of your treats registered and have a guaranteed analysis done. This is a per treat cost. This needs to be on your labels. You don’t need to put the recipe but list all of your ingredients on the label. Each state has different requirements for what they expect on your labels. I am very lucky because the cost to register my treats is very low compared to some other states where it can cost up to $200 per treat. That is a huge expense that most people are not aware of. I also bought business insurance.
Dogs love Fuzzy Butts Dog Bakery pupcakes!Do you work with a team, or do everything for your dog treat business yourself? What do you like/dislike about this arrangement?
I do almost everything for my business myself. My husband is with me at all my farmer’s markets. He is an amazing and supportive helper. At times it can be challenging not having help with the baking and packaging of all the treats. But in the end, I know that I have been a part of the whole process.
It can’t have been easy, juggling family life, a full-time job, and trying to build your own dog treat business. Any advice for parents anxious about committing time and energy to their own business?
I have been very lucky to have such a supportive family behind me. I think it is important to show your children that it takes hard work and determination to make your dreams come true. It may not be easy, but it is worth it in the end.
You must find a nice work-life balance. Plan out an hour or two a week that is reserved just for family time. I want my family to know that they are still my #1 priority even when it seems like my business is taking up a lot of my time.
Do you have anything more you can offer in the area of work-life balance?
I have learned a lot during my first year in business. I have learned how to bake more efficiently. I try to take at least one night off a week to still make my family a home-cooked meal, where we can sit at the table and talk about life. I will also never miss my son’s choir concerts. Family is everything to me. My customers are amazing and understand that too.
Miller the bulldog takes his job as Quality Control Officer seriously – every day.Let’s chat about the Diva Dog Bakery (DDB) course. Do you feel you have “earned back” your investment in the course?
Yes, because without the course I would not have my business. I would not have made the amazing friends within the dog bakery community.
How did the course help you to achieve your goals?
The course was worth it because it gave me the tools I needed to take the leap and start my business. Without the course, I wouldn’t have started my own dog bakery. I had been baking treats on my own but never thought about selling them. The course gave me an overview on how to start my own business.
The Diva Dog Bakery Community on Facebook was very helpful. I ended up making friends with people that were starting their own businesses. It was great to have their support because we were doing the same thing, just in different states.
Can you give more insight here? Specifically, what in the course overview made it seem feasible to start your own business? What input do you (or did you) get from the community? Is Kristen active in the FB group?
I think it really was my love of baking and wanting to make treats for Miller. The course gave a basic overview of the steps needed to start a dog bakery and I thought it seemed feasible. I was in the online Facebook community for about 4 months while I was getting my business up and running. The positive feedback from your peers who were going through the same thing as you was so important. The creativity of others made me push myself to do even more.
Kristen wasn’t as active in the group as I thought she was going to be. Through the FB group, I made a few really good friends from all over the country who started their businesses around the same time as I did. I love being able to bounce ideas off of them. They will come to me and ask questions too.
Did you establish your dog bakery business before joining DDB, or during the course – or did you set it up later, once you had completed all your training with Diva Dog Bakery?
I started my business after I had completed the full course.
Goodies like these Winter Donuts help Jenny's dog treat business thrive.Can you share a list of dog treats you offer? Also, do you have a target amount you’d like to sell each month or year?
I sell doggy birthday cakes, peanut butter bones/bites, cheesy crackers, doggy donuts, S’mores, pupcakes, doggy cinnamon rolls, carob twists and seasonal flavors and treats. I have a target amount that I would like to sell at each market. I do set a goal at the beginning of the year about how much I would like to sell for the year.
We are all in business, ultimately, to make money, but often it is hard to ask financial questions. We really appreciate you sharing this aspect! How much did you budget for your business startup costs? Was that enough?
I didn’t actually make a budget. I kind of went into it blind, not really knowing what to expect. I didn’t take out a loan, I used all my personal money to start the business. I had never owned a business and didn’t really know what to expect. There were a lot of expenses that I didn’t even realize when starting a business.
Would you change this if you were starting your dog treat business with what you now know?
Honestly, I don’t know. I think part of the fun was jumping in head first and going from there. I knew how much money I had available for disposable income that could be used for starting my business. It helped me figure out where I could spend money and then figure out what supplies I already had at home and went from there.
You offer a product – dog treats – rather than a service (like marketing, website design etc.) What is your favorite part of being a small business owner with a tangible product? Why?
My favorite part of being a small business owner is that I get to see my customers' immediate reaction to my product. When an owner brings their dog to the farmers market, I give out samples and the dog immediately eats it. That makes me happy. I love when customers send me pictures of their dogs enjoying my treats. That is why I started my business – to spread my love of baking healthy gourmet dog treats to others.
Was family support important to you when you were establishing your own dog treat business? How did your family show their support?
100%. I wouldn’t have started my business without my husband’s support. My husband comes and helps me set up all of my farmer’s markets. My family and friends help me by sharing and liking my posts. My family proudly wears T-shirts with my business logo on them.
If you could go back in time on your entrepreneurial journey, what one thing would you change? How would you do it differently?
I would do more research on starting a business. I didn’t realize all of the things I needed to make my business legal before I started selling my dog treats.
What wasn’t covered in DDB that you wish had been, as regards the legality of your dog treat business?
A more in-depth list of everything that is needed to start a dog bakery business. I think more time needs to be spent on how to track expenses and getting tax advice would be beneficial. It is just briefly mentioned in the course but more in-depth discussion would be helpful.
How has your dog treat business – and the Diva Dog course – impacted your life?
Without the Diva Dog Course, I would not be the owner of Fuzzy Butts Dog Bakery. It has been such a fun ride this past year. I can’t wait to see what the future holds. I have been able to meet such great people because of my business. Plus, my customers give me kisses. LOL. I am beyond thrilled to be living my dream of owning a bakery.
What are your favorite and least favorite parts of owning this business?
My favorite parts of owning this business are: my customers, their human owners, baking, and becoming more involved in my community. Least favorite parts: paperwork, trying to do everything myself.
If you could give new business owners some tips, what would you share?
Prepare to put your blood, sweat, and tears into your business. It may not always be easy but it is worth it to see the final result. Give 110%. Make sure you surround yourself with people who will help you get through the tough times. Make sure you are having fun with your business. It should always be fun, not a chore.
Thank you, Jenny!
Jenny used Diva Dog Bakery as the jumping-off point for her own dog treat business. She learned more on-the-job as she built Fuzzy Butts Dog Bakery. Jenny pulled ideas from the course as she figured out how to start a dog bakery business at home. She also developed friendships in the Diva Dog Bakery online community. This gave her support and virtual companionship with other women creating dog treat businesses in other states, and has led to lasting friendships.
Wondering how you could fit a work-at-home business into your busy life? We have some ideas on how to make the best use of your time here and here.
Have you ever considered starting a dog bakery business? Diva Dog Bakery might be just what you need to get your dog treat business off the ground and those tails wagging.
Not sure baking cute dog treats is your thing? Not to worry – there are other lesser known ways of earning anywhere and anytime income. Read our post with five other options. If you’ve got ideas of other lesser-known work-from-home options, please let us know. Whether it’s having a dog treat business, scoping, SEO auditing, or something else, we’re always willing to chat!
How To Start a Dog Treat Business At Home
Hello! Are you interested in starting a dog treat bakery business? Well, good news, this article will tell you what you need to know. Plus, you can sign up for this free training workshop that will teach you how to start your own side hustle baking and selling dog treats. She also has a Free…
Disclosure: This post may contain affiliate links, meaning if you decide to make a purchase via my links, I may earn a commission at no additional cost to you. See my disclosure for more info.
Hello! Are you interested in starting a dog treat bakery business? Well, good news, this article will tell you what you need to know. Plus, you can sign up for this free training workshop that will teach you how to start your own side hustle baking and selling dog treats. She also has a Free Peanut Butter Dog Treat Recipe you can get as well.
Hi! I’m Kristin Larsen of Diva Dog Bakery.
I also run Believe in a Budget, a blog about personal finance and my experience with various side hustles. It feels like I’ve tried them all over the years!
As I’ve written about before here on Making Sense of Cents, my favorite online side hustle is working as a Pinterest virtual assistant. Managing Pinterest accounts is a great way to earn an income entirely online.
But today, I’m here to talk about a completely different side hustle, one that can be run entirely offline if you want (or entirely online, or a combination!).
While I love being able to work from home (or anywhere) on my computer, there is something to be said about stepping away from the computer and doing work that doesn’t involve the ‘virtual world’ – work that requires you to move around a little instead of being planted in front of a screen all day long!
In the case of this side hustle, it involves moving around the kitchen baking up beautiful and delicious dog treats.
Yes, dog treats!
The side hustle I’m speaking of is starting a dog treat bakery and I’m so excited to share it with you today. As a successful dog treat baker myself, I know first-hand how in-demand and lucrative this business can be.
Related content: How To Make Extra Money By Starting A Home Bakery
How do you start a dog bakery?
How I Took My Dog Treat Bakery from Passion to Side Hustle to Full-Time Job
My dog treat bakery story started over ten years ago when I was an interior architect and designer at my 9-5 job.
At the time, I was the proud dog mom of Bella, a sweet-but-very-high-maintenance pup. Her birthday was coming up and I wanted to give her a birthday treat that fit her ‘diva dog’ personality.
I went to the local pet store and perused the aisles, but all I could find were treats filled with ingredients I couldn’t pronounce that looked like they had been sitting on the shelves for years. After a disappointing visit, I walked out the door and decided that I was going to bake Bella a treat.
This was kind of laughable since baking was not something I had done much of in my life, but I was going to figure out a way to make it work.
I decided to do some research by going to a local bakery and spending a lot of time staring at the baked goods (awkward!), trying to figure out which one I could recreate for Bella. I finally decided on a pretty cupcake adorned with white icing.
I went home, researched dog-safe ingredients and got to work planning Bella’s birthday treat. After a quick trip to Target to buy a mini cupcake tin, I started baking.
About an hour later, her birthday cupcake was baked, iced and ready to serve. Despite its small size, it was a huge success – she loved it!
As soon as I saw how much she loved her treat, you could say I became a little obsessed with making wholesome, healthy treats for her. Soon, I started gifting them to friends and family.
I went from developing a single cupcake recipe to developing over 20 different dog treat recipes – everything from treat bones to cookies to brownies to cakes!
Pretty soon, the friends and family who were on the receiving end of my gifts were saying: ‘Kristin, our dog(s) LOVED your treats. Can we buy some to gift? Can my friends/family/co-workers/neighbors buy some?’
With those questions, Diva Dog Bakery™ was born!
My little ‘obsession’ quickly became a side hustle, first bringing in $100 to $200 a month, then over $500 a month, just selling through word-of-mouth. It was the easiest money I had ever made!
In a serendipitous turn of events, I ended up losing my 9-5 job a few months after I started Diva Dog Bakery™. It was during the Great Recession, so I couldn’t find a job in my industry anywhere. My unemployment checks weren’t enough and I was quickly going through my savings.
I was initially stuck in a ‘dog treat bakery = side hustle’ mindset, so it didn’t immediately occur to me to try to turn my side hustle into a full-time business. But when my money was drying up, it finally clicked: I can turn this into a full-time business!
I went all-in on my bakery and hustled hard. I sold at multiple farmers markets every Saturday (shout-out to my parents who helped me ‘be’ in multiple locations at once!), started a successful Etsy shop and also sold products wholesale.
Pretty soon, I went from going broke to making a solid $3,000 to $4,000 per month… despite the economy being in the biggest downturn since the Great Depression.
Needless to say, I was ecstatic!
The especially exciting thing about my earnings is this was nearly ten years ago when the dog treat industry wasn’t nearly as hot. These days, my efforts could easily bring in double that!
The Opportunities in the Dog Treat Industry (Why You Should Start a Dog Treat Bakery)
When I first started my dog treat bakery, the idea of buying homemade cupcakes or brownies or cookies for your dog was still considered a little ‘out there.’
These days, dog owners are much more tuned in to the idea of pampering their pooches and they’re willing to spend money to make it happen.
Here are a few interesting stats for you:
The dog treat market is incredibly hot right now and getting even hotter… to the tune of almost
7 BILLION dollarsin sales in just 2020 alone!
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(source)
Over six out of ten dog owners are concerned about the safety of the dog treats they purchase.
(source)
Dog owners are especially interested in purchasing dog treats with wholesome, easy-to-pronounce ingredients.
(source)
It’s never been a better time to get started with a homemade dog treat bakery!
How Much You Can Earn Baking Dog Treats at Home
If you just want to run a fun-but-profitable hobby, you can easily earn $500 to $1,000 a month with a dog treat bakery as a side hustle.
At this level, you can do all of the work yourself in just a few hours a week. If you have kids, you can also have them pitch in. A dog treat bakery is a great family business!
If you want to turn your dog treat bakery into a full-time business, you can scale it into four figures a month, or even five figures a month.
If you want to scale your dog treat bakery into a full-time business, expect to work 30 to 35 hours a week yourself. If you want to have a heavy farmers market presence, you will probably need to bring on some help for a few hours each week so you can have a presence at multiple farmers markets at the same time. (The best ones are usually on Saturday mornings.)
If things get really busy, you can bring on baking help, marketing help, shipping help and more! You can make this business as big (or as small) as you’d like.
Where to Sell Your Dog Treats
As I mentioned at the beginning of this post, you can run your dog treat baking business in a way that suits your lifestyle. You can run it offline, online, or both!
There are so many ways and places to sell your treats, but here are a few ideas to get you started.
Offline:
Word-of-mouth sales (e.g., friends, family, co-workers, church)
Farmers markets
Wholesale to local businesses (e.g., pet stores, veterinarian offices, gift shops)
Online:
Etsy shop
Social media for local sales
Social media for nationwide sales
How Much Does it Cost to Start a Dog Treat Bakery?
Like nearly all businesses, starting a dog treat bakery comes with a few start-up costs, but you will easily earn these back when sales start coming in, or you can even take pre-sale orders! (Have I mentioned that the profit margin on dog treats is amazing?!)
Typical start-up costs for homemade dog treat bakeries in the U.S.* include:
$20 to $50 for the initial ingredients, plus a few inexpensive baking tools if you don’t already have them in your kitchen
$0 to $75 for treat packaging costs
$25 to $50 for a business license
Between a $25 one-off fee to up to a $50 per-treat fee to register your treats with your state
– this will depend on your state’s regulations
*Costs and laws outside of the U.S. will vary from what is listed here.
Are Dog Treat Bakeries Regulated?
Yes, but not nearly as much as ‘people food’ bakeries. (Good for would-be dog treat bakers, but a little sad for our furry friends!)
In the U.S., the exact regulations you will need to follow are decided by your state and sometimes your local area (e.g., county, city). This is easy information to find out by contacting the following agencies:
State department of agriculture or feed control office
State and local health departments
You can also contact your state’s business agency and tell them you want to start a pet treat bakery. Many states have information on file about pet treat bakeries that tell you everything you need to do.
Don’t be intimidated by this process – in most cases, all you have to do is fill out a few forms and pay a few small registration fees!
How to Get Started as a Dog Treat Baker
When I first started Diva Dog Bakery™, I honestly had no idea what I was doing.
Although I saw success pretty quickly, there was a lot of trial-and-error because I had no one to guide me. I didn’t know anyone who owned a bakery, let alone a dog treat bakery.
The one thing I definitely did right at the beginning – and what I recommend to you if you want to become a homemade dog treat baker – was to spend some time in the kitchen learning how to make treats.
Because I wasn’t much of a baker (and maybe you aren’t either), getting a little baking experience under my belt was very helpful.
I also tested out my treats on my dogs and the dogs of some of my friends and family. Dogs may not be able to talk, but you can tell pretty easily which treats they love eating and which treats they’ll turn their nose up at!
With this data, you can start to package up and sell the most-liked treats. You can scale it from there and start to build up your business.
If the idea of going it alone on a dog treat bakery business sounds a little intimidating, I’d like to welcome you to join the Diva Dog Bakery™ course where I’ll teach you exactly how to build a thriving dog treat bakery business!
Here’s what the course covers:
How to best make and store dog treats (this is where you’ll practice your baking techniques)
How to turn your hobby into a legal dog treat business
How to package your treats beautifully without hours of effort (beautifully packaged treats command premium prices!)
How to price your dog treats so you maximize your revenue
Where to sell your dog treats: offline, online or both
The best methods for accepting payment
How to most efficiently and inexpensively ship and deliver your treats
The best ways to promote your business so you build up a following of raving fans and repeat customers!
You’ll also receive valuable bonuses, including:
My full dog treat recipe book, which includes the most popular and profitable recipes I used in my bakery
Guaranteed analysis/nutrition labels to use on your treats (required by certain states)
30 days of free access to the Diva Dog Bakery™ Community so you can get all of your questions answered while you grow your business, including live training
It has been so exciting to help new dog treat bakers launch their businesses! Cheering on every baking success and every business success is truly the best part of my day.
Lessons Learned from a Cupcake… and a Phone Call
I like to say that Diva Dog Bakery™ started with a cupcake.
But it really, truly started when, after gifting treats to friends, one of those friends called me and said: ‘Kristin, can I buy a bag of your dog treats?’
Until that moment, I had no idea that anyone would actually want to pay for the treats I had been making as a labor of love.
I learned a valuable lesson that day: there is a market out there for so many different products and services. Whether it’s a product or service that we dream up on our own or that we learn from a course, there is probably someone who wants to buy it from us.
We just have to figure out a way to make that sale happen… and then make it happen again and again!
Dog Treat Bakeries are a Great Business to Start
If you’re interested in starting a business that’s ‘outside the box’ of the typical online businesses, then I highly recommend starting a dog treat bakery.
The industry is booming, the work is enjoyable, the profit margin is fantastic and (maybe the best reason of all) you have the cutest customers!
To get started on your dog treat bakery journey, I’m offering a free dog treat bakery workshop! Check out the free workshop here.
If you have any other questions about starting a dog treat bakery after watching the workshop, just email me and I’d be happy to answer them.
Are you interested in starting a dog treat bakery?
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