The Complete Guide To Choosing A Retail POP Display

Having Trouble Picking A POP Display?

When it comes to choosing a POP Display for your product launch, the choices can get a little overwhelming? What if you choose the wrong style of display? What if it doesn't hold enough products or restock easily? These are all great questions to have in mind when you're making a choice.

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So we put together an easy-to-use form to help you out. Simply fill out the form below, and our team will review your answers. Then we will send you an in a few minutes about what we think the best type of POP Display is for your products!

What Are The Goals Of A POP Display?

A POP Display is essentially for promoting one product or brand to consumers. It's designed to catch the eye of someone walking by your products and also attract attention with taglines, logos, pictures, etc. The goal of a POP Display is to get the customer to stop in their tracks long enough to check out what you're selling; then hopefully make an impulse purchase.

POP Displays are typically used in retail stores like convenience chains, pharmacies, supermarkets, gas stations, dollar stores, and big-box retailers (like Target). They're meant for impulse buys because people usually don't plan on stopping when they walk into these types of stores. That's not always true nowadays so it could be more useful in some cases than others!

Raise Awareness About Your Products

POP Displays are also great at raising awareness about upcoming products or products that you might be launching soon. They can do this because people are more proactive when they see something interesting in the store. For example, if your POP Display is showcasing a product lineup of what you'll have in the future, then customers will go to stores looking for these items while they're not available.

This works especially well for seasonal items that tie into the holiday shopping season. For example, let's say you have some gorgeous Christmas gift baskets on display. People who walk by might stop and ask about them even though it's not close to Christmas yet! That means one less person leaves empty-handed during the holidays which makes for happy customers who come back to buy your products later.

Enhance Your Marketing Campaign

POP Displays are also great for enhancing your marketing campaign. A POP Display can help promote brand awareness, communicate brand values, reinforce your message, and attract attention. We'll break each of those down individually starting with brand awareness.

For example, you could be working on a project with an event planner to host a company expo at their venue. It would be really helpful if you could provide them with some kind of signage that they could put up around the exhibition space that promotes your business or product line in some way. You might have something on display that helps tell visitors more about what your company does or who you are as people. That way when attendees leave the expo they have some more information about who hosted this event so they can give their business to you over your competitors.

Organize Your Products For Easy Shopping

Another big factor with POP Displays is organization. It's best if your products are organized in a way where people don't have to dig around on your display or look at multiple items before they can make a purchase. You want your POP Display to help create an easy shopping experience for customers.

For example, let's say someone wants to buy some new running shoes but they're overwhelmed by the number of different options available on some random wall at the mall. They might not find what they need and leave without buying anything since it took too long to find what they wanted. That doesn't look good for you as a retailer! But if you put those same shoes in a nice, well-organized display next to other popular items, it will be easier for them to shop.

Increase Sales By Attracting More Customers

POP Displays are best used to show off your product. Sometimes consumers will notice the products on your shelves or tabletop displays, but for some reason, it just doesn't entice them to buy. That's where POP Displays come in! These types of displays draw attention and can help convince customers that they should try out your products.

This way you have more people trying out your product, which then gives you a better chance at making a sale. Each type of POP Display has different strategies to draw customers in.

Questions To Help You Choose A POP Display

The type of POP Display you will need depends on a handful of factors, but once you have them down it will make the entire process so much easier.

How Much Does The POP Display Hold?

How many products can your POP Display hold? Depending on the display type, you could be very limited in your options. To determine this, it's best to go to retail stores and examine other displays on the store floor. How many products fit on the display also impacts how often the display will need to be re-stocked.

The biggest enemy of a POP Display is downtime. When there is no product on the display, there's nothing to sell!

Where Will The Display Be In The Retail Store?

The location of your POP Display in the retail space is important to consider. Ask yourself if you want people to be able to get close enough to get a good view of your product. Talk with your retailer about what options are available to you.

Displays that are on shelves typically have more standard sizes and limitations, while displays directly on the floor simply need to fit in the general aisle dimensions.

What Is The Size Of Your Products?

Each point of purchase display has its general practices for product sizes. That's because you want to make sure the products are easy to shop, and the display is never empty.

For smaller lightweight products, you will typically want a Sidekick, Counter Display, or Endcap. Larger products will use Pallet Displays, Floor Displays, and even Dump Bins.

Best Practices For Each Style Of POP Display

PDQ Trays + Shelf Displays

This is the largest capacity (holds larger quantities of product easily). Commonly used in gas stations and convenience stores where there is usually more space available since people don't typically go into the store with a planned list of items they're looking to buy. Smaller products like candy can fit well on counter displays; whereas, apparel may not.

These displays are all about impulse purchases. So fill them with lightweight and low-cost items to draw customers in.

Sidekick Displays

Similar to counter displays, Sidekick style POP Displays tend to be a bit smaller. They make good use of a little-used corner or alcove to attract customers' attention while they walk by. These can also be used in the center checkout lane for impulse buys too.

These displays can be in the middle of an aisle, near the register, and anywhere in between. Sidekicks are focused on new items, trying items in different areas of the store, and even sales.

Endcap Displays

Endcap displays are similar to Sidekicks, but slightly larger. Like Sidekick Displays, they work great for impulse buys, new items, and sales. These pop up on the end of an aisle (hence the name). Some retailers like these because it breaks up the flow of traffic on one side of the store to another.

Customers typically don't go out of their way to look at Endcaps; however, you can still give them a reason with a good copy or eye-catching graphics. And if you design them to be a store-within-a-store then you can start educating customers and get them to learn more about your brand.

Floor Displays

The most versatile category of all POP Displays. Floor Displays come in a variety of sizes and typically hold the most products. They can be anywhere in the store, from the entrance to the edge of an aisle. Floor Displays can be designed around any style of product.

A great way to use these displays is to include a header with graphics that changes throughout the year depending on the season. This allows you to keep the display fresh, without breaking the bank.

Dump Bin Displays

Dump Bin Displays are usually located at floor level or slightly below (often on a pallet for easy moving). The point is to invite people to go digging around for deals, but be careful not to lose money by having too many items here. The more focused on a category these displays are, the better they perform.

If you have a bulk inventory of products that are ready to sell in an organized pile, these are the best performing displays.

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Pallet Displays

The big brother of Dump Bins, and too many items can hurt your brand's image (especially if it is a high-end brand). These displays put more focus on the products than the display itself. You'll find these in wholesale clubs or industrial/warehouse stores.

Whether you're using a Full-Pallet, Half-Pallet, or Quarter-Pallet, these displays have a few things going for them. They can include a Pallet Skirt to have large text that includes product benefits and draws customers in. But these displays are all about a premium look that enhances your brand's image.

Contact Bennett Today For A Custom POP Display!

There are a variety of different POP Display styles to choose from, each with its own set of benefits and best practices. It's important to consider your product and what type of customer you're targeting when deciding which display style will work best for you.

For example, if you're selling high-end products, and Endcap Display may be the best option to showcase your items in a premium way. If you have a bulk inventory of products that are ready to sell, Dump Bin Displays might be the way to go. Whatever the case, contact Bennett today for help creating a custom POP Display that will increase sales and promote your brand!

If you're ready to start designing a display, contact us today for a quote!

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The retail space is flooded with imagery &#; announcements, advertisements, signage, directories, screens, posters, you name it &#; and no matter where you look, there are dozens of brands fighting for attention. In such a crowded visual space, how can a product or display stand above the rest and truly pop?

The answer is right there &#; POP displays! Otherwise known as Point of Purchase displays or marketing, POP displays are changing the way brands interact with customers in the retail space. When executed properly, point of purchase marketing efforts can yield big profits with a little investment. So how can a retailer revamp their in-store display strategies?

What is a Point of Purchase Display?

Point of purchase displays are any sort of display separate from standard shelving that a product is featured on. POP displays are primarily trying to draw extra attention to a brand or product with eye-catching visual elements or 3D components in a sea of other displays.

Point of Purchase vs. Point of Sale
Many times, point of sale (POS) and point of purchase displays get confused with one another. When looking to transform your in-store displays, it&#;s imperative that you understand the difference.

The biggest upside of POP displays and marketing efforts is that they can exist anywhere in a retail setting. However, displays or callouts that exist solely at registers or the front of the store are known as point of sales displays.

For those looking to take their visual display efforts to the next level, point of purchase displays give you that little extra something that point of sale displays just can&#;t.

Benefits of Effective Point of Purchase Displays

When executed properly, point of purchase displays are incredibly effective. They are vitally important to closing impulse buys, especially in a crowded grocery store or retail setting. In fact, a study from Point of Purchase Advertising International (POPAI) found that when compared to brands without displays, brands utilizing such displays had sales increase 1.4x.

That&#;s not the only upside to rolling out POP displays &#; here are a few common benefits retailers have reported in their use of eye-catching visual displays.

Low Cost, High Reward
The ROI of point of purchase displays isn&#;t overwhelming, even when you opt for a custom display. The average POP display is an affordable signage option and has proven to pay dividends in the end. Take this statistic from the Harvard Business Review, &#;while reaching 1,000 adults through a 30-second network television commercial costs $4.05 to $7.75, the cost per thousand for a store merchandiser or a sign with a one-year life is only 3 cents to 37 cents.&#;

Increase Revenues
Retailers who use point of purchase displays &#; both permanent and temporary &#; report real positive boosts in revenue. Whether it be the eye-catching designs or promotional nature of the display, POP displays consistently boost sales. The Path to Purchase POP Trends survey reported increased sales 19% and 23.8% for permanent and temporary displays, respectively.

Attract Impulse Buyers
The increase in impulse shoppers has boosted the need for effective point of purchase displays, as these visuals are influencing buying behavior more than ever before. That same POPAI study found that 53% of grocery purchases and 62% of purchases in other retail settings were unplanned.

Types of Point of Purchase Displays

So, you know what point of purchase displays are and why you need them, but what exactly should they look like? Fortunately, there isn&#;t just one answer &#; in fact, the possibilities are vast and limited only by creativity and your custom retail display manufacturer. To start as a general guide, these are some of the most common types of point of purchase displays.

1. Shelf Talker
   These POP displays are more like signage and stick out into an aisle to grab a customer&#;s attention. Shelf talkers can be as simple as just a poster advertising unique ingredients, or as unique as a three-dimensional shape directing shoppers toward a particular product.

2. End Caps
   One of the most common, and most effective retails displays is the end cap. Just as the name implies, these are located at the end of every aisle, and are often used to display new products or products that are on sale. Because they are so effective, end caps are also a hot commodity &#; in the retail displays audit by POPAI, nearly half of all displays in the retail setting were end caps.

3. Vendor Shop/Store Within a Store
   Vendor shops are by far the most over-the-top type of POP display and call for a brand to literally build a miniature &#;store within a store.&#; Brands set up shop within a retailer for just their products. This display idea seems to have boosted the popularity of pop-up shops, an ever-growing segment of the retail marketplace.

4. Floor Graphics
   When well designed, floor graphics can be a real attention-grabbing display in the retail setting. Many brands have developed three-dimensional installations that look like spilled products, giant holes or even games, all in the name of promoting their product. For a simple point of purchase installation, floor graphics can make a major impact.

5. Free Standing Displays
   Free standing point of purchase displays are a great option for temporary installations. These displays can be placed anywhere, are versatile, and can be relocated repeatedly to maximize their effect. The possibilities for shape and design are essentially limitless, and we often see people mirror the actual product packaging when designing a free-standing display.

6. Dump Bins
   These POP displays are best suited for small items that shoppers can simply grab from and continue shopping. Think gum, CDs, candy, DVDs, all of these items are often found in dump bins. The design of dump bins doesn&#;t have to be boring though &#; the more unique, the more likely they will be to attract consumers.

7. Lighted Signage
   Want to really grab a customer&#;s attention? Try illuminating your POP display! Lighted signage and product displays are a great way to really stand out in a retail setting. Just make sure you have  access to proper power sources or battery solutions.

8. Motion Displays
   This digital point of purchase display is a simple yet attention-grabbing option that lives right on the shelf of the product. Motion displays are most commonly a simple LCD display that flashes to grab a customer&#;s eye and possibly entice them to make a purchase.

9. Interactive Displays
   Technology has changed the way retailers operate behind the scenes, but technological advancement is also making its way onto the store floor. A new point of purchase display trend is seeing companies utilize tablets or screens to create interactive displays. They commonly have a game, ask questions to help consumer choose a product, or offer a promotion.

10. Product Dispensers
    A great way to implement an interactive display without going to the full extent of a touchscreen is with a product-dispensing point of purchase display. You can store limited quantities of your products in an appealing fashion, either on a shelf, in conjunction with a shelf talker or a freestanding installation, and customers can take product directly from the display.

Point of purchase displays should be used to attract customers, yes, but they should also authentically communicate your brand. The best way to do that is with a POP display manufacturer who understands how to make you stand out and can take your vision and turn it into a reality. At Rose Displays, a division of Visual Creations, we have been helping brands from all industries put their best foot forward with innovative and effective retail displays. Let us help you bring your brand to life &#; contact our team today to learn about our visual solutions.

For more information, please visit Pop Display Manufacturers.