The importance of bulk SMS messaging for businesses

Why bulk SMS?

Mobile engagement and bulk SMS messaging have been trending for the past decade. And, while many marketers assume that SMS is dead, it&#;s still very much alive and kicking. It&#;s one of the easiest and most cost-effective marketing tools for businesses to connect with their customers on a personal level.

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Print, web and social media are also rewarding mediums, but bulk SMS messaging is an instant platform that requires very few barriers to get your information across to your audience. Considering that by , seven in every 10 people will own a smartphone, for any technology-based solution to gain critical mass through digital, it will need to be easy-to-use and non-intimidating. If businesses want to keep up with this growing community, they will need to keep looking for ways to make their business more mobile-friendly.

Business SMS messaging

In simple terms, an SMS short code is used to send a two-way marketing text message that is executed via mobile. It&#;s a five or six digit number which is most commonly used for promotional purposes and is easy to memorize for customers. These short code messages are ideal for bulk SMS messaging as they&#;re ideal for high volume messages. However, within saying that, long number messages are much cheaper than using short code messaging for marketing reasons. This can either be a standard mobile number length or even a 16 number digit which customers don&#;t need to remember. They are also set up to receive replies and can be sent to both local and selected international destinations.

One of the biggest advantages of bulk SMS messaging is that it has the ability to reach almost anyone, anywhere across the world, with minimal effort. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach, helping you to increase market reach, enhance sales, and, ultimately, improve your customer experience.

The purpose of bulk SMS messaging

90% of people read an SMS within three seconds, meaning that the readability chances are extremely high. Bulk SMS messaging or application-to-person (A2P) SMS works for both B2C and B2B environments and is ideal for commercial brands, third-sector, and public-sector companies.

It can help to increase customer engagement, promote products and services or deliver urgent notifications to your audiences. It&#;s a targeted communication platform which is measurable in ROI, as long as your message offering is personal and value-adding, with a clear call-to-action. Invasive messaging without your customer&#;s consent will give your business a bad name. To avoid disruptive texting, your business should also only be sending messages to people who have requested to receive updates from you, so make sure you offer your customers a way to opt-out of the service offering.

SMS messaging is also designed to enable you to send and receive messages from any website or service, using an API, to any contact number across the globe. And, by using analytics, businesses can create further targeted campaigns for a better customer experience.

Integrate bulk SMS messaging with the Cloud

Data-solutions have become so complex that businesses believe that an effective SMS marketing strategy requires heavy software and equipment investment to be able to succeed. The reality is a lot simpler than what you anticipate, and gaining access to consumers has never been easier.

If your business is looking to integrate your messaging platform with existing CRM, it has never been easier. With the right enterprise integration, your chosen SMS platform will be able to seamlessly integrate into your existing platforms with ease. However, if you don&#;t have an existing account with a third party software, you&#;ll just need to set one up in order to connect your CRM with your SMS solution.

Here are a few benefits:

• Opportunity for greater global reach: Because of the nature of the message, it&#;s important to have your messages delivered at the right time, regardless of location. Knowing how inconsistent servers can be, especially in critical moments, many companies have decided to turn to a Cloud provider that offers a reliable service, through established relationships with worldwide telecom providers. If ever there are time and delivery issues, your SMS provider will be able to multiple delivery routes through carrier networks to ensure that everything gets delivered on time, as per request. For example, Clickatell offers a global reach of over networks across more than 220 countries and territories. This is a massive opportunity for businesses to connect with people from different demographics and geographic locations whenever and wherever.

• Attractive pricing model: The SMS provider you choose will be able to offer you a tailored pricing model to suit your business requirements. And, the as your needs grow, you&#;ll simply be able to upscale in feature capacity and customer reach. In addition to the usage-based models, look for a flexible package which can apply a volume discount as your numbers expand.

• Allows for easy systems integration: The Cloud provides businesses with the opportunity to integrate their SMS strategy into their entire communications and CRM system. Once systems are integrated, business owners can focus on designing the right communication experience as a whole, rather than working from one area of the business to another. This also benefits your employees, allowing developers to leverage pre-built codes to meet future SMS and communication requirements. Make sure that the provider you choose offers a global SMS platform with programmable APIs to meet unique specifications without you having to reinvent the wheel. You&#;ll be able to add and adjust your features to improve your customer experience.

Start texting your customers today

In a digital landscape where consumers are constantly active on their mobiles, smartphone or not, SMS marketing has become a crucial part of any communication strategy. Where other, more complex and internet reliant marketing platforms fall short, text messaging excels. Be it younger or older, every generation of customers will be able to receive an SMS, making it the popular choice for personal and immediate business communication. It&#;s the ideal way to reach a niche audience who is interested in your products or services, and it&#;s a great pull marketing tactic to keep those customers coming back for more.

If you want to know how SMS marketing can work for your business, read about how our product can help you to communicate your own way. With messaging options to suit your business needs, global reach and easy implementation, there shouldn&#;t be any reason why you&#;re not maximizing this opportunity.

Traditionally, was the primary communication channel to engage with prospects and customers. While other channels, like social media and company websites, could also attract target audiences, many organizations turn to SMS to outpace the competition and stay on top of new marketing strategies.

SMS marketing differs from other traditional and digital advertising methods because it offers a direct line of communication to customers. With an SMS strategy, businesses can reach out to customers directly, engage in meaningful conversations with them and update them on new products or business news quickly and effectively.

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Explore the main benefits that SMS marketing can bring to businesses.

1. Increased reach

SMS marketing is a powerful tool for businesses of all sizes, as it enables them to reach a much larger customer base than traditional methods of advertising.

With SMS marketing, organizations can send text messages directly to prospects' and customers' mobile phones, which gives them increased access to audiences that were previously difficult or expensive to target. This direct communication targets users where they are on a regular basis.

2. Higher engagement

Higher engagement is a substantial benefit of SMS marketing. If marketers target and send text messages directly to customers' mobile devices, organizations can ensure their audience will see messages in real time.

Text messages have a higher open rate than emails or other digital marketing channels, which increases the opportunity for engagement. Because text messages require little effort to read and respond to, customers are more likely to interact with them than with emails or other digital marketing methods. And, as businesses already use customer data, marketers can customize and personalize SMS marketing messages to make the content more relevant for higher engagement.

Organizations looking to gain immediate results from their marketing efforts can turn to SMS.

3. Cost-effective

Compared to traditional methods of advertising, such as radio, print or digital channels, text messages require minimal investment and marketers can send them in bulk without spending a lot of money. SMS marketing's personalization and targeting benefits help businesses avoid wasting time and money on irrelevant messages to customers outside of their target market.

Combined with higher engagement, conversion rates, sales and profits, the ROI potential from SMS marketing makes it enticing for organizations that want a reliable and low-cost method to reach out to their customers. Ultimately, this approach helps businesses get more value for their money.

4. Immediate results

Organizations looking to gain immediate results from their marketing efforts can turn to SMS. Unlike emails that can take hours or days before customers open them, they instantly receive text messages on mobile devices and often read them within minutes.

With little effort to execute and the potential for high engagement, businesses see more immediate feedback and results from these messages, and they can take advantage of their built-in immediacy.

SMS marketing and personalization are closely tied together, as personalization is a benefit of SMS marketing and brings all its benefits along too.

5. Personalization

Unlike print ads or broad advertising campaigns, text messages can take advantage of marketing's historical benefits, like being tailored to specific users based on demographics or behavior analysis. Marketers can make text messages more personalized than traditional marketing channels.

If marketers use customer data, they can customize text messages to ensure they address individual needs. This data lets organizations create more relevant and engaging messages that are more likely to resonate with recipients.

Additionally, when customers receive personalized messages from a business, it helps them feel valued and recognized by the organization, which helps build trust between them and the brand.

6. Loyalty building

If marketing teams use text messages to engage customers in meaningful conversations, they can foster long-term relationships and create a sense of loyalty. Personalized messages help businesses tailor their content to individual customers, which can show how the brand values and appreciates each person individually.

With a personalized approach, organizations can give customers discounts or promotions over text messages, which incentivizes them to return and purchase again. And, if marketers embrace SMS automation, those text messages can remind customers of upcoming events or offers to ensure the business stays top-of-mind and encourage customers to remain loyal.

7. Better for the customer

Altogether, the aforementioned benefits of SMS marketing make this approach better for the customer, compared to traditional methods. Personalized text messages with relevant offers and updates make it easy for customers to receive the latest communications from an organization. Customers can more easily open a text message they find relevant to engage with a brand, rather than emails or website searches, which often require extra steps.

Overall, SMS marketing offers customers more control over their journey, as they can easily opt in and out of marketing messages. Customers can also set their own preferences for the type of content they receive, so they can easily tailor their experiences to their individual needs with minimal effort on their part.

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